Also known as
Bernardine of Siena
Friar Minor. Priest. Itinerent preacher. Theological writer. His preaching skills were so great, and the conversions so numerous, that he has become associated with all areas of speaking, advertising, public relations, etc.
Bernardino's charismatic preaching filled the piazze of Italian cities. Thousands of listeners flocked to hear him and to participate in dramatic rituals, which included collective weeping, bonfires of vanities, and exorcisms. He was a renowned peacemaker, in the Franciscan tradition, who tried to calm feuding clans and factions in the turbulent political world of the Renaissance. His preaching visits would often culminate in mass reconciliations, as listeners were persuaded to exchange the bacio di pace, or kiss of peace.
Bernardino was sensitive to the demands of secular life, and tried to negotiate between Christian ethics and a conflicting code of honor that stressed retaining face in a public world. He argued that the catalyst of civil discord in the urban setting was malicious gossip, which led to insults, and, too often, vendetta by aggressive males. His surprising allies in his peacekeeping mission were the women who comprised the majority of his audience.
1380 at Massa di Carrara, Italy
1444 at Aquila, Italy
Castelspina, Alessandria, Italy
San Bernardino, California, diocese of
public relations personnel
public relations work
Trevignano Romano, Italy
* short, elderly Franciscan holding a tablet inscribed IHS
* short, elderly Franciscan with three mitres at his feet representing the bishoprics he rejected
* sun inscribed IHS
* tablet inscribed IHS