Since I find that documents and notes I create tend to vanish into the ether, I'm going to blog Father Roderick's talk so I won't lose these notes.
This talk is being given by Fr. Roderick and Mac and Katherine from Catholics in a Small Town.
How do you make compelling audio?
Catholics have a bad rap when it comes to communication:
- Homilies are boring and drag on
- Catholic radio isn't creative or engaging
We have a great message! Why can't we get excited about it?
Prepping for a podcast – it's about the personal connection between you and your listeners:
- Who are you? Not everyone has a charism to be a podcaster.
- What is your mission?
- Who do you want to reach? What are your goals? “I'm trying to reach people who want to raise dogs the ‘Catholic' way”.
- What is your world? What lingo do I speak? What am I familiar with? Catholics are a subculture. Don't under any circumstance try to be someone you are not!
- What is their world? You can't reach your target audience if you don't know their language (lingo) and culture.
- How to build the bridge between the two?
- Pray! Pray! Pray!
The Language of Audio
- Creative – you have to paint a visual picture for your audience – create an atmosphere, create a world.
5 x i
- Interest – You have to trigger interest in your show. ”
– Start lively – have a “black box with a question mark on it that you tell people about but don't open.” – JJ Abrams (Lost)
– Have a teaser at the beginning to explain what's going to happen
- Inform – you can't have a podcast without substance
- Instruct – you need to give people tools to change their lives
– podcasts aren't a one-way street
– When you involve your audience you create a community
– if you ask for audience involvement you are responsible for responding to their input
No Cooking Without a Recipe
Before you Start
- The ingredients – what goes into my show? Make notes!
- The sequence – what's the order? How do you keep people involved through the whole show.
- The preparation
– imagine that you are talking to your best friend – don't talk to amorphous “listeners”
Cooking and Serving
- The Execution
– Need Internet
– Audacity – great for editing
– Mic – most important tool for the podcast. Don't get a $5 mic.
– Audio hijack good for recording sound files
- Quality Control
– If the podcast is lousy, do it again or people won't come back
– Learn how to get close or pull away from Mike so your volume doesn't rapidly change
– Keep consistency in podcasting – better to have a once a week show than to cast erratically
- Serving the plates