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The Power of Blogging

I just wrote a post on being the exclusive supplier of the forthcoming Parish Book of Chant and then did a Google search to see what was ranking for the phrase. Within fifteen minutes that blog post was on the front page of Google!

Now of course this won’t happen with everything, especially common topics like the presidential election, but what this does show is that the long tail of search is a great way to get high rankings without the pain and time for more competitive phrases.



Ian Rutherford is the President and founder of AquinasAndMore.com, one of the largest and oldest on-line Catholic stores.

He lives with his lovely wife and eleven kids in northern Colorado.

Latest posts by Ian (see all)

  • Leon Keller

    Please let me know when the The Parish Book of Chant is available. Thank you.

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